Wednesday, 17 July 2019


Composers create excitement in an audience by quickening their music. The last movements of symphonies by Haydn and Mozart give audiences fast, enjoyable and stimulating musical rides.

If you ever need to stimulate and excite your thinking (and in the process uncover new and creative ideas) quicken what you do:
  • Use "Yes or No Meetings". At the beginning of these meetings, attendees vote for or against any decisions that need to be made. After this initial voting, the provisional decisions are reviewed and either confirmed or changed.
  • Ask people to make quick selections of solutions (or causes of problems) and then review the selections made.
  • Set short and challenging time limits for brainstorming and other activities.
  • Sketch a quick and simple outline, picture or diagram of a problem or solution.
  • Create a sense of urgency by emphasising the necessity for quick and effective action.
Also, composers will often gradually quicken their music until it reaches a climax. This adds a feeling of anticipation that increases audiences' excitement: Grieg’s In the Hall of the Mountain King from his Peer Gynt Suite is a popular example. If you want to achieve a similar effect within your own context, create a series of deadlines where the amount of time between each one is slightly but also significantly reduced (e.g., 10 days, 8 days, 6 days, 5 days, 4 days, 3 days, 2 days, 1 day...). The sense of ever more quickly working towards a climax or launch date will encourage excitement and stimulate thinking and action.

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