When Marc is composing he intertwines and entangles his ideas and activities. He will mix the visual with the musical; he will mix the figurative with the abstract; he will mix the common place with the unique.
Most of us are good at building on an idea by applying our skills, experiences and perspectives to it. Again, it is what most of us, most of the time, are encouraged to do.
To enhance our creativity, however, we need to work at combining ideas and approaches that might, at first sight, seem unrelated.
In addition to building upon an idea ask yourself how it could be intertwined with the ideas of others from other sectors, businesses and industries (perhaps use the related worlds technique as part of this process). Capture butterfly ideas that flutter by you each day and ask yourself how they could be intertwined with each other and the idea in front of you. Take two ideas and work at combining them to create one, better idea (perhaps use Successive Element Integration)
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